OUR STORY
About Ruda Edit
At Ruda, we’re creating Indian wear that works as hard as you do. Luxe in look, light in feel — our pieces are made for movement, meetings, and mid-day chai with friends.
Because not every ethnic outfit needs to scream “at a family function.”
Indian wear has always been either too heavy for daily use, too casual for work, or too expensive to feel accessible.
Ruda fills that space — with thoughtfully designed and handcrafted outfits that are office-appropriate, comfortable for all-day wear, and timeless enough to transition into evenings.
Wherever you go, feel your presence!
How did it all start?
For Roohee Pathan, sewing was more than a craft — it was a way to shape ideas into reality. Each piece she created carried intention, care, and a quiet brilliance that couldn’t be replicated. Even as life grew busy, her dream to make a mark in fashion remained.
Her daughter, Nida Pathan, inherited the same love for fashion, she saw what many of us feel but rarely say out loud: the Indian market doesn’t always give women what they truly want. We scroll through inspiration from abroad — those elegant pieces that feel effortless but are often beyond reach, require custom effort, or simply don’t exist in the local market.
That’s why Ruda was created — born from a mother’s craft and a daughter’s vision. It’s for women like you, who want clothing that feels luxurious but approachable, minimal yet powerful. Pieces that don’t just stay in your inspiration board, but actually find a place in your wardrobe.
Why us?
We could tell you — but it’s something we want you to feel and tell us after the first time you experience our craft.